― SENIOR PRODUCT LEADERSHIP FOR FOUNDERS
Your idea deserves better than a dev shop’s best guess.
I’m Kelly. I turn your idea into a plan a developer can actually build, decide what ships in the first version, and stay in the room while it gets built — so you stop paying to find out what you should have built instead.
20+ years in product · Scrum Alliance CSPO & CSM · AI for Product Owners · Trusted by founders at Tech.us · Keyo · Career Karma · Cora + Krist
Kelly Yanke Deltener
― Your product person
― MEET KELLY
The product person founders bring in when there isn’t one.
I sit on your side of the table. I figure out what your product needs to do first, write it down so a developer can build it without guessing, and hold the line when the scope starts growing. When you’re in a room full of engineers, I’m the one who can tell you whether the answer you just got was a good one.
Twenty-plus years of it: shipping first products with startups, running agile transformations inside large companies, and building the goal-setting systems growing teams use to stay pointed the same direction. I coach individual contributors and I coach CEOs.
I also build. I run World of Ideas, a small product studio that designs and ships its own software — including Podshot, live on the App Store and Google Play.
“Founders don’t need more options. They need someone who will tell them which one to do first.”
― SOUND FAMILIAR?
If any of this is your week, you don’t have a product problem yet. You have a nobody-deciding problem.
“I don’t know what to build first.”
Everything on the list feels equally urgent. Every conversation adds one more thing, and the list has never once gotten shorter.ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ
→ Kelly decides what’s in the first version, and what waits.
“I can’t tell if my developers are building the right thing.”
They ask you questions you can’t answer, then build something. Nobody is turning what’s in your head into what’s on their screen.
→ Kelly writes the work down so it can only be built one way.
“I think I’m about to spend a lot of money on the wrong thing.”
You have quotes in your inbox and no way to judge them. The cheap one worries you and the expensive one worries you more.
→ Kelly reads the quote with you and tells you what’s missing.
“Launch keeps slipping and no one can tell me why.”
Two more weeks, again. You don’t know whether that’s normal, or the sound of something going quietly wrong.ㅤㅤㅤㅤㅤㅤㅤㅤㅤ
→ Kelly finds the real reason and gives you a date you can trust.
― HOW IT WORKS
What working with Kelly actually looks like
#1
We get clear on what you’re building, and who it’s for
One working session on your idea, your customer, and the constraint you’re actually up against.
#2
You get a plan a developer can build from
What’s in the first version, what waits, the order it gets built in, and who owns each piece.
#3
I stay in the room while it gets built
I run product with your team week to week, so you’re not the one translating, chasing, or guessing.
#4
You find out whether it worked, and decide what’s next
We look at what real people did with it, in plain numbers, and pick the next thing on purpose.
No development team? I have a studio for that.
My product studio, World of Ideas, designs and ships software. If you don’t have engineers, you get one accountable person from idea through launch instead of managing a vendor yourself. Plenty of clients already have developers and only need me.
― THREE WAYS TO WORK TOGETHER
Start where you actually are
SHIP FAST STRATEGY INTENSIVE
Best for: a founder who needs a clear plan in the next two weeks.
Find out what’s actually wrong — in one session
A 90-minute working session on your product, your team, and your constraints. You leave with a written 4–6 week plan: what to do first, who does it, and what to stop doing.
STRATEGIC PRODUCT CONSULTING
Best for: a founder who needs a product leader in the room while it gets built.
I run product, so you don’t have to fake it
A few hours a week of senior product leadership: turning your idea into work developers can build, deciding what’s next, keeping the build honest, and owning launch. A build team can be included if you don’t have one.
Startup PM OS
Best for: a PM or founder who wants to run product themselves.
My systems, in your hands
The templates, playbooks, and workflows I use with clients — for the PM with no senior PM above them, and the founder doing the job themselves.
See PM OS
― IN THEIR WORDS
Six people who kept working with me.
“Kelly is an exceptional product and project manager in one, equally fluent in the technology and the business behind it. More than two years in, she remains utterly reliable, embraces every challenge, and keeps winning the genuine affection of our customers. I recommend her without reservation and continue to enjoy working with her. She is simply outstanding.”
Praveen Narra
Founder & CEO, Tech.us
“Kelly really helped me think about my overall approach and better define my goals to help me move closer to the results I desire. I would definitely recommend working with Kelly.”
Christopher Mohs
VP Strategy, Cora + Krist
“Kelly really helped me think about my overall approach and better define my goals to help me move closer to the results I desire. I would definitely recommend working with Kelly.”
Tyler Wirth
President & Founder, Famlicare LLC
“Kelly possesses a remarkable ability to demystify complex concepts, making the learning process both engaging and effective.”
Lynda Yang
Chief People Officer, Keyo
“KYD Consulting dove right in, doing deep dive analysis of our market and revealing opportunities we didn’t even know were out there.”
Sabine H. Schoenberg
CEO, Smart Healthy Green Living
“Kelly’s years of experience in product development and her coaching competencies create a unique blend for a coach.”
Artur Meyster
Career Karma
― STRAIGHT ANSWERS
The questions founders actually ask me
No pitch. Just the honest version.
I’m not technical. Can you still help me?
That’s most of the founders I work with. You bring the business and the customer; I handle the part where it becomes something buildable, and I explain every decision in language you can repeat to your own team.
I already have developers. What do you do that they don’t?
Good developers build what they’re asked to build. I decide what to ask them for, in what order, and I catch the expensive misunderstandings before they turn into three weeks of work.
I don’t have a development team. Can you build it?
Yes — through my studio, World of Ideas, which designs and ships software. It’s optional, not assumed. If you’d rather use your own team or a shop you already trust, I’ll work with them.
How is this different from hiring an agency?
An agency is paid to build. I’m paid to be right about what gets built — including when the answer is “not that, not yet.” One senior person, accountable to you, on your side of the table.
How much of your time do I get?
We agree on a set amount of time each week and I hold it. You’ll know when I’m working, what I’m working on, and what I’ve decided — no invoices full of surprises.
What if I only need help for a few weeks?
Then take a few weeks. The Ship Fast Intensive exists for exactly that, and short engagements end cleanly — you keep the plan and the tools either way.
